Faculty Lecture Series - Jan B. Steenkamp on Marketing Strategies to Fight Private Label

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Uploaded by on Dec 10, 2010

UNC Kenan-Flagler professor Jan B. Steenkamp gives a lecture titled "Marketing Strategies to Fight Private Label across the Business Cycle: Contrasting What National Brand Managers Do with What They Should Do". The lecture was part of the "Cutting Edge" series at UNC's Kenan-Flagler Business School.

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