Taste3 Conference: Bryant Simon

This was nothing short of fascinating.  I also appreciated how it was a presentation based on reasoned observation.

Simon is good guy. However, I have had him as a teacher before and I have to say that his class was mostly left-winged stuff about cultural imperialism and horrible corporation. Don't get me wrong. He has a right to his opinion, but this intellectualized propaganda doesn't belong in the classroom.

Truly cool to know that someone thinks this deeply about this stuff. I often share with my clients that Starbucks is a marketing company that happens to sell coffee to support its machine. This paradigm, this way of doing business is what separates those businesses that completely diminate versus those that exist.

Mr. Simon as a current Starbucks employee, I can tell everyone watching that every statement he has named here to be true. However, I do support Starbucks in every way I can due to the quality and efficiency of the store. Starbucks is the item of fashion and popularity, and will continue to do so. Starbucks is also an awesome employer, and they continually provide excellent care to us.

An engaging analysis of one of consumer culture's most recognizable brands. Thank you, Dr. Bryant Simon.

What's interesting is that you have chosen a well known company that shares the same quality across the board. That's why people enjoy it b/c like you said, when they travel they get predictability. They know they get the same quality everywhere they go.

engaging and well delivered. entertaining even!!!

Very interesting and valid points. I've been a barista for 2 years now, people really come in for predictability, and they like their ego stroked. It's an escape for a lot of people, and it's really all mental.

yeah, john moore at brand autopsy did a presentation that reminds me of this

Very well done.