YouTube Lost $200 Million Last Year, Profitability Will Come with Pay-Per-View, Ken Auletta

http://www.beet.tv/2010/01/youtube-lost-200-million-last-year-profitability-w...

YouTube, which was expected to lose $500 million in 2009, probably lost only $200 million last year, helped by a successful advertising strategy, says Ken Auletta who reported these numbers in his best-selling book "Googled: The End of the World as We Know It."

Yesterday I sat down with Auletta in his offices at The New Yorker to chat about Google,YouTube, and the future of digital media.

He expects that YouTube will implement a pay-per-view scheme for select premium content. He sees the inevitable rise this year of paid models for a range of digital media.

In other YouTube news today, a Barclay's analyst says that YouTube will turn a profit this year, Peter Kafka reports on MediaMemo.

Andy Plesser, Executive Producer

Update 1/20: YouTube has just announced it will be charging for some videos made by independent filmmakers.

Note: We had some really unfortunate noise in the audio for these interviews. Our apologies.

Category:

Film & Animation

Tags:

• Ken Auletta
• YouTube

[inuyasha19000]

thats a ton of money