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Uploaded on Mar 24, 2011

For more information, visit the Real Danger campaign pages:
http://www.realdanger.co.uk

Since 2009, Pfizer has worked with partners, the Medicines and Healthcare products Regulatory Agency (MHRA), the Royal Pharmaceutical Society, the Patients Association, Men's Health Forum and HEART UK on the Real Danger campaign, educating people about the dangers of counterfeit medicines and the hazards of buying prescription-only medicines from unregulated sources.

As revolting as it sounds, counterfeit medicines have been found to contain ingredients such as arsenic, which is commonly found in rat poison, phosphorous, as well as dangerously high levels of metals including aluminum, titanium, tin and strontium. It was the shocking fact that counterfeiters would include ingredients such as these, that sparked the creative idea for our much-talked about cinema and TV commercial, which kicked off the Real Danger campaign.

The best way to protect yourself from counterfeit medicines is to only get your medicines from a regulated source. You should make sure that you have the right treatment for the right condition by seeking advice from a healthcare professional. Buying prescription only medicine without having seen a healthcare professional means you may not have a proper diagnosis of your problem and could be putting yourself in real danger.

Date of preparation: March 2013. CA/COMMS/NON/0135

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