Make a Popup to Build Your Email Opt-In List

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Uploaded by on Feb 9, 2011

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Make a Popup to Build Your Email Opt-In List
One of the most underused and highly effective methods to capture emails is to make a popup window on your web site. Most website owners do not realize the potential and power of making popup windows for their web sites and that popup software can be used in building the mailing list of the potential customers. If you are thinking of creating an opt-in form on your blog or sales page, and hope that the visitors will stay back to see the opt-in box, you are highly mistaken. Most viewers are not even interested to know what the websites have to say about their products. The best way to swing their attention is to make a popup window on their arrival or an exit popup for when they depart, which will include an email sign up form for Aweber or Getresponse.

This will create awareness among the visitors and a call to action for them to sign up. Repeat visitors should not be bothered once they have seen the popups and if the visitor has opted in once, the popup should stop showing. This can be achieved by using cookies to indicate to the popup software that it's a repeat visit and there is no need for the popup. The opt-in form should be used with a popup script to create the mailing list. First you need to show it to all the visitors, but then the frequency should be lessened.

When you are using this method to build your list, you should be careful about the number of times the popups will appear on the screen. Too many popups can be extremely irritating. You must sell your product or services, but you should never appear to be pushy. Even if you desperately want the mailing list of the potential customers, you should show your desperation in moderation. The customers will judge your interest and enthusiasm, but if matters go out of hand, they will most certainly be driven away.

Most website browsers do not like the concept of normal pop-ups. Who wants to get disturbed by the small windows which keep on appearing on screens every now and then? Here the solution could be to make an exit popup which actually appear when someone is leaving the page. They are less intrusive in nature which makes them less bothersome. You can actually use the help of exit pop-up windows as a last-chance pitch.

In order to avoid popup blockers, you should use Dynamic HTML and JavaScript popups. This is where the contents will be superimposed on the webpage in the form of a transparent layer, creating the effect of a popup window. The popup contents can be linked to the email opt in list form for Aweber or GetResponse or even a product page.

One should understand that the aim of popup windows is to create special emphasis on the sign up form or a product. So it should be clean design and not over crowded. One can be creative with the content and include freebies to add extra value to the offer like giving away free reports or downloads. Whatever the incentive is always be careful not to overdo it, make it real after all you are trying to get a human to call to action, so always put yourself in the visitor's seat and get into the mindset of "how would I respond if it was presented to me."

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People & Blogs

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  • ''You should show your desperation in moderation'' Lol'd

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