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1988 Mazda 929 TV Commercial with James Garner

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Uploaded by on Nov 24, 2007

The 929 was Mazda's flag ship model. It was originally intended to be badged with Mazda's Preimium new brand in the USA. This never happened and it ended up being a high end car competing with Acura, Infinity and Lexus directly. Note how they compare the car to the BMW and Acura in this ad.

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Uploader Comments (OsbornTramain)

  • In the early 1990's - Mazda was supposed to launch their luxury brand, Amati, to compete with Acura and Lexus, but Amati never took off.

    Actually, I'd rather buy a Mazda than a Mercedes. Mercedes overall have very poor reliability, and although the handle well, and are very upscale, I have known several people who own them, and they are in the shop more than on the road.

    Yeah, true, you really can't compare a Mazda with a BMW. Then again, BMW's are thousands more than Mazdas.

  • That's a pretty darn broad statement. As a former employee of a Mercedes/BMW dealer, I would have to disagree. Quality is a cycle. Currently, Mercedes has not been up to it's previous standards but I see far more Mercedes on the Road from the 80's and 90's than I do see Mazdas. Mercedes history and reputation has been built on it's quality. There's no denying that Mazda has good quality but to say Mercedes is bad is rather broad and not accurate

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  • haha, fun to see this commercial. have two of these cars myself, best cars I've ever had!

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  • @EJ205T I'm talking about the 1988-1990 Sigma, which is very rare.

  • @EJ205T you see a lot of these everyday? where do you live? Japan?

  • @TurboFuss1 sigma called Diamant in japan and it's not rare, i see a lot of them on the roads every day.

  • also my grandmother got the blue one and my greataunt got the burugaly one.

  • i wish they make those again because i like them things.

  • Good Car for it's time.Unknown Fact about the BMW is that it's an evolutionary update 1982-88 model on the version that came before it so while new on the outside and inside styling wise it's much the same as old model.

  • I love the way this model looks. Japanese luxury cars were so much better in the 1980's and very early 1990's. 929, Toyota Cressida, Mitsubishi Sigma (so rare but so nice), etc.

  • i would still go for the BMW...

  • the 1986-1991 Mazda 929/ Mazda Luce was assembled in

    Hiroshima, Japan

  • This could've been Mazda's answer to the Lexus LS400.. alas, they dropped their Luxury Brand, Amati.

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