The Science of Social Media: Engineering Contagious Ideas

If you go to a lot of social media conferences and read a lot of social media advice, much of it could be called "unicorns and rainbows." Stuff like '"engage in the conversation" or "hug your followers." It's good-sounding advice that's hard to disagree with. The problem is that it's not based on anything more substantial than what "feels" right. To go beyond the unicorns and rainbows, join Dan Zarrella (@danzarrella) in this session to get into the real science behind social media and learn why people behave the way they do online. You'll walk away with new ways to leverage that behavior to engineer contagious ideas.

Category:

Science & Technology

Tags:

• social roadmap
• thought leadership
• radian6
• dreamforce 2011
• social enterprise
• crm
• cloud computing
• salesforce.com