ITC: Product Placement

1995 awareness film from the ITC (Independent Television Commission.) A TV soap opera uses very unsubtle product placement, which the ITC promises to veto.

Category:

Nonprofits & Activism

Tags:

• public
• awareness
• itc
• independent
• television
• commission
• advertising
• product
• placement
• australian
• soap
• opera

[Jkid4]

Obvious product placement is obvious.

Never saw this PIF before. Where did you find it?

[piflover]

I got it from a subscription advertising website. I can vaguely remember it being broadcast when I was a kid (I was 7 years old in 1995.)

[AntarcticaTelevision]

Excellent - parodying both the product placement and downright bizarre scripts and plots Aussie soaps had.

[tgheretford]

Coming soon to a TV near you. Ofcom will announce next week that product placement will be allowed on all commercial channels.

How times change, eh?

[GeorgeASFTHM]

I can remember this being scheduled as the final advert in a commercial break, and for a while the first couple of seconds of it with "Part Two" almost fooled me into thinking that part two of the programme had already started and that it wasn't an advert!

[dtvfan24]

Great pif but the ITC was too strict

[dtvfan24]

The strict ITC and OFCOM rules are the problems that some parts of programmes are removed due to produce placement. It has been happening for year in America but why does OFCOM and the ITC have such strict rules

[dementedkirby]

Excellent idea for a PIF.

[neondiscogod]

I remember this one - it was on a lot between 95-97.