Anti-Diversion Investigative Video May 2009

Learn why it is important to purchase salon professional haircare and styling products directly from the salon and not from mass retail outlets.

Category:

Howto & Style

Tags:

• diversion
• Redken
• Pureology
• L'Oreal Professionnel
• Kerastase
• Mizani
• Artec
• Shu Uemura Art of Hair
• Matrix
• salon products
• biolage

[chattychar]

L'Oreal sucks.

[chattychar]

@1960smokeyjoe yes and there is now lawsuit being filed against L'Oreal, Conair, Paul Mitchell, Sexy Hair, TIGI, P&G for pretending to have this "diversion" policy and bashing salons when they are the ones directly going to walmart, walgreens, target, Albertsons and putting it on their shelf. shame on L'Oreal. I will never buy any of their products EVER again. I will research every product now throughly.

[chattychar]

l'oreal is running a sham operation. look at the post from a former matrix employee.

at the website: hairbrained.me/forum/topics/di­version-3?commentId=2816969%3A­Comment%3A240969&xg_source=act­ivity

[hbplaylist]

The manufacturers are selling and supplying these mega retailers directly. Anyone who things you can get on the shelves of Target, Wal Mart, or Walgreens without posting a $10 million - $15 million product liability insurance policy AND a certificate of trademark ownership AND integrate into the retail company's electronic ordering system is completely naive. ONLY the product manufacturer can supply to the mega-retailers. SALON PROFESSIONALS SHOULD NOT BE FOOLED!

[ryoshi100]

.... Soo a news story is produced by a marketing firm??? yes BULLSHIT

[ryoshi100]

I think it's funny that these companies want to be salon only, but haven't sued walgreens or Target or walmart.

They want it both ways.

[redkenight]

And one last thing....Yes a consumer may purchase professional products from these stores...But beware they are not gaurenteed. THey do not get the accurate and professional adivse, as the sales peeps don't know squat about Redken and what they do and so on. What ever you buy from your stylist and salon, You get the BEST ADVISE and how to use it, if it doesn't work or you don't agree to the product, you can return it to the salon, YOU TAKE A BIG RISK ON WHAT'S IN THAT BOTTLE FROM THESE STORES.

[redkenight]

And for the comment just under the one I just posted. NOT BULL SHIT, as you may not know anything about this industry. If anything Redken is one of the only companies doing anything bout it, as I have new percentage stats on how much they have worked on de coding the line and just how hard it is for the brand to be sent to these drug stores. You will have to do your homework to say that LOREAL is actully selling it direct to these store....SO NO IT"S NOT BULLSHIT.

[redkenight]

I am sales consultant for a redken distributor. I sell to salons. I can certainly tell you that REDKEN DOES NOT SELL IT'S BRAND INTO THE DRUG STORES. I have known many salons go under because of being caught, and have taken the risk in being part of the diversion. In the last 2 years over 2500 salons have been shut down. If you were to go into these drug stores, you would see that Redken is the one product with maybe only 6 scues, all other brands are fully stocked, redken does do something.

[1960smokeyjoe]

This is total bullshit!

Loreal owns all the products listed and THEY are the ones selling US out to the CVS,and retail stores dont be fooled by this video