Digital Digest: GfK EMOScan

Presented by Norbert Wirth, GfK Global Head of Innovation

There have been major advances within Market Research in recent years with social media, mobile communication and consumer technology all driving change within the industry. This has seen the emergence of a number of new research approaches.

In this issue of the digital digest, we'll have a closer look at facial coding, to see how it can inform market research. GfK's facial coding solution -- EMOScan - delivers real-time data during exposure to marketing stimulus, such as advertisements.

Category:

Science & Technology

Tags:

• GfK
• market
• research
• facial
• coding
• technology
• software
• Data
• innovation
• Norbert
• Wirth
• Digital
• Business
• System