vote daisy

a certain manufacturer of bleach sent us a friendly note claiming that our use of any yellow daisy imagery is an infringement of their trademark. considering mother nature designed the daisy, not said bleach maker, we have a hunch she would object.

so should a corporation own the daisy? show your flower power at http://www.votedaisy.com and vote the fate of our little yellow friend.

Category:

Science & Technology

Tags:

• Vote Daisy
• Daisy
• Daisies
• Method
• Method products
• Method cleaning products
• Method cleaning
• People against dirty
• Green cleaning
• Method flower
• Method co-founders
• Cease and desist letter
• Certain manufacturer of bleach
• bleach
• Yellow daisy imagery
• Infringement
• Trademark
• Yellow daisy
• vote
• against dirty
• flower
• manufacturer of bleach
• Cease and desist
• votedaisy.com
• www.votedaisy.com

[damienv5]

so Clorox creates an extremely similar product several years after Method, copies their logo idea, trademarks it and THEN writes the cease and desist letter? never heard of Method before today but you won't be seeing Clorox in my shopping cart anymore even tho that's the only brand of bleach my family has ever bought. That's just wrong...

[oliviastormshadow]

@g0ssage If you paid attention, they have been using the daisy symbol for 6 years. Green Works products have not been around for that long yet. In fact, Green Works products have only been around since 2007

So, technically, Clorox copied from Method.

[modmom]

keep up the "dirty" work of defending the planet :)

[rlholo]

Nature creates Daisy

Daisy creates Oxygen and breathes Carbon Dioxide

Nature creates Mankind

Mankind creates Carbon Dioxide and breathes Oxygen

Clorox creates Sodium Hypochlorite that kills Daisy and Mankind

Method creates soap using Nature that doesn't kill Daisy or Mankind

Clorox patents daisy to kill Mankind's use of Daisy

Method creates awareness in Mankind to kill Clorox's patent of Daisy

Ah the circle of life.

[Grymmorgan]

Corporations need to be broken. Beaten bloody, and brought low. We're getting to the point where every word, symbol, and image is the property of some jackboot conglomerate, and almost all of them are used solely for sales and marketing: to hound us into buying things that we usually don't need. Bill Hicks was right...if you are in sales or marketing, you should kill yourself. Seriously. You're the bane of humanity.

[agencymagma]

Method used the flower long before the big mean previously toxic corporation spent all their billions of dollars in marketing to creating Green Works, a product that was simply reactive to the thought leadership of Method and their impact on the entire cleaning value system. If your not a big corporation made up of mean people we want to help you-because you deserve great work. This video is great.

[mystermix]

...now that's just silly.

[thelexithon]

@oliviastormshadow You need to have a copy-write. I guess they should have done that 6 years ago. As i do think that it's ridiculous... I went to their website and their logo is not at all like the Green Works Daisy. One is very abstract, to which I didn't know it was suppose to even represent a flower let alone a daisy.

[peterblaise]

I may be wrong, but my take on all of this is that Method uses the daisy not a a mark in trade, but as a generic illustration of a nice scene consumers might imagine when using their product, and Clorox is trying to turn the common use and public domain image of a daisy as a source identifier of their goods.

Method has been using a daisy as a non-unique illustration.

Clorox wants to own daisies and prevent anyone else from using daisies.

Have I got it?

[peterblaise]

If Clorox applies to register a daisy as their own mark in trade, and the trademark registration database examiner only searched for competing trademarks, but neglected to search the marketplace for prior use of daisies in general (such as in marketing campaigns and logos), then that examiner has not done a good job.

[peterblaise]

There's a difference between copyrights, patents, trademarks, marketing campaigns, logos ... and a difference between registrations, unregistered, unregisterable, generic, public domain, and so on.

Just because someone uses an image of a daisy does not mean it's an identifier of them as the source of the goods or services.

But once used, it kind of precludes anyone else as using an image of a daisy as a unique identifier of someone else's goods and services.

[Samantha543]

Why do people keep talking about P&G? The Clorox Company is an independent conglomerate. Occasionally they have joint ventures but they are not the same entity.