Jumpstart Series: For Integrated Marketing Success Put Work Before Structure

If your model of integrated marketing puts the structure of your organization first, it might be time to rethink this approach. Sandi Pocharski and Steve Goldbach of Monitor Group and Brandworks 2011 Faculty, share how the new work of marketing needs to change your approach to organizational structure.

The key question to ask yourself as a marketer is this: Are you a movie producer or a newspaper editor?

Success in integrated marketing might not be possible by hiring yet another specialist, by expanding your team into the new trending area of marketing with deep knowledge in a new niche field. The new work of marketing demands a more flexible organization and a more nimble team.

In this Jumpstart Series video, Sandi and Steve discuss how companies can reframe their approach to integrated marketing and simplify their organization at the same time.

Category:

Education

Tags:

• integrated marketing
• Monitor Group
• Lindsay Stone Briggs
• Brandworks
• Sandi Pocharski
• Steve Goldbach
• marketing
• organizational change
• marketing teams
• business
• economic