Bonfire Of The Brands News Coverage

Anti-brand activist Neil Boorman burns all his gear on the the TV.

Category:

Nonprofits & Activism

Tags:

• Neil
• Boorman
• anti-consumerism
• adbusters
• bonfire
• culture
• jamming
• adidas
• nike
• gucci
• louis
• vuitton

[gabrijel23]

Gucci and YSL in big letters on your t-shirts..and you got ten times more attention as if you were wearing Hermes....it must be a coincidence that BBC was there to broadcast your action and that you have written a book..you have to confess that this looks like a good promotion for your book...

[bonfireofthebrands]

@gabrijel23

I really think you should read more than one article before you say any more about it - all the points you are making a covered over and over again in the book and on the blog.

RE your last point - I promise you, there are easier ways of getting publicity for a book.

[adamg06rsn]

Just look at the consumers scramble.

[DreamsOfGabija]

I support his rejection of brands

but I do not like how he destroyed them he could have just donated to people who needed them. I am glad some people just took them instead of wasting

Wasting things is as just as bad as consurmerism to me.

[nkavmail]

After watching that video I think... I'm going to keep my Prada, Galliano, All Saints, D&G Diesel, Chanel and Dior clothes thank you.

[gabrijel23]

..in the published article i’ve read today you were saying, that the only real brand is Hermes de Paris....well...in the whole list you have published on this site i havnt seen any Hermes goods,,,,,as a brand addict to i know whats the reason for wearing just "luxury" brands...we want attention from other people to be something special..you've done the best..you burnt some 3rd or 4th line clothes in front of some people who have no idea what "luxury" goods are and who were just reading..

[gabrijel23]

..well..after reading the list of goods you have burnt one might thinkt that you have spent a lot of money on brands...but..if someone is into the luxury brands he will recognize, that those "so called" luxury brands you were burning are just all those "luxury" goods for the people who think they are something special if they wear some 3rd or 4th label brand with in big letter written Gucci or Armai on it..anyone can buy yamamoto or galliano-- he just has to buy the cheap line from those brands.

[gabrijel23]

hi bonfireofthebrands...thanks for your reply...i have no idea who you are and what you do in life...just read an article about you in our newspapers (basler zeitung) nand it was written, that you were an addict to luxury goods...well... i watched your clip and i saw just a few cloths and stuff...after reading this article about you i was expecting a huge amount of luxury cloths and other goods that you had burned....but i saw just some "so called" brands as gucci,ysl and arne jacobsen...

[Examplevision]

Neil's Bonfire was a symbolic act. Donating the objects wouldn't have destroyed or undermined the brand. It would have passed on the anxiety from Neil to someone else. By burning it he destroyed the physical objects and also destroyed the emotional ties in his own mind. Since the products were as neil said a rip off. They weren't rli a huge waste.

Thanks Neil your book really opened my eyes to the way we're being manipulated without even realising and the sinister face of marketing.

[bonfireofthebrands]

Cosmetics (household): Fairy Washing up Liquid 5 Litre: £9.50 Mr Muscle Bathroom Cleaner: £1.50 Mr Muscle Kitchen: £2.50 Mr Muscle Sink unblocker: £3.50 Flash floor cleaner: £1.00 Cif bathroom cream: £1.50 Domestos bleach: £1.00 Fairy Automatic detergent 5L: £9.00 Woollite: £1.50

TOTAL: £21115

[bonfireofthebrands]

Furniture: Habitat sideboard: £300 Jacobson chair: £120 Skandium chair: £100 2 X Muji storage boxes: £60 SUBTOTAL: £580 Crockery: 4 X Bodum cups: £60 2 X Heals vases: £150 SUBTOTAL: £210 Cosmetics (personal): Gillette Mach 3 turbo Razor: £5.50 Simple Soap: £1.00 Dr Hauska Moisturiser 50 ml: £9.00 Simple deodorant: £2.00 Colgate toothpaste 100 ml: £2.00 Colgate tooth brush: £3.50 L'Oreal Shampoo £3.00 L'Oreal Conditioner: £2.00 Dax hair wax: £3.50 Waitrose 4 X recycled toilet roll: £1.50

[bonfireofthebrands]

Luggage: Louis Vuitton wallet: £80 Samsonite trolley bag: £70 Northface Rucksack: £60 Louis Vuitton satchel: £380 Louis Vuitton notepad: £180 SUBTOTAL: £770

Electricals: Technics turntable: £350 NAD amplifier: £200 Mission Speakers: £300 Pioneer Mix CD: £300 Roberts Radio: £120 Blackberry phone: free Treo Phone: free Dyson vacuum: £150 Sharp LCD: £900 Pioneer DVD: £150 Amstrad phone: £100 Kenwood kettle: £40 Olympus digital camera: £100 Liebheer fridge: £250 (discarded at tip)