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Smarter Analytics - Businesses Use Analytics to Find Hidden Opportunities

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Published on Mar 28, 2012

European stores found the hidden connection between weather and sales. IBM analytics helped them increase their profitability by up to 20%.

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Top Comments

  • vobbs

    Did stumbleupon really send us here? This is almost as bad as clint telling me how to make a Mott's Clamato Ceasar witht hte help of bloggers.

    · 9

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  • mieltime

    I love the music in this ad!

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All Comments (10)

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  • MyWeather2

    Great case study by IBM demonstrating the relationship between retail sales and weather.

    Check out MyWeather2 business decisions page for a little more info on how our weather information can help your business grow: .

    ·

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  • oybeutu

    Could it be Satan?

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  • Sathishkumar A

    Where do you guys getting these kinda creativity ?? Awesome Ads from IBM nowadays! Really Smart...Wait... Smarter !!

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  • LoveOlives

    This commercial is the perfect ad for #TheListenLady (It's about social media research and it's on Amazon and the iBookstore). I think someone at IBM read my book and they were inspired to create an ad for it. That's my story and I'm sticking to it!

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  • AyshaMRafiq

    Wonderful advertisement; warm and cozy appeal too :) :) :)

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  • IBMJapanECM

    cute!

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  • Alexandra Berk

    what a fascinating story!!! great spot and message.

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