Muscle Milk: Shaquille O'Neal (Cleveland)

Muscle Milk unveils a special edition bottle with augmented reality technology included in the packaging. Distribution of the limited edition bottle is exclusive to the Ohio area, however fans anywhere (excluding Maine) can enter the sweepstakes and interact with Shaquille by logging on to http://cleveland.musclemilk.com. In place of the bottle, a special marker may be printed from the website, which will create the same user experience when held in front of their webcam. Additionally consumers can download a Muscle Milk coupon available for redemption at their local retailer.

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