i.ROCK (Interntional Research Oriented Centers of Knowledge) is one of the four funding initiatives of MDA's Interactive Digital Media Program Office (IDMPO) that supports research efforts in the IDM industry in Singapore's institutes of higher learning.
The program has orchestrated a network of international research partnerships with institutions in Asia, Europe and the United States. One of such partnerships is the Living Analytics Research Center (LARC) which is a collaboration between the Singapore Management University (SMU) and Carnegie Mellon University.
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