Marketing planning tool mix (1)www.MarketingPlanNOW.com

For many, marketing is all about the 4P's, a theoretical concept dated early 60's. This first video (out of two) demonstrates how the modern concept of marketing-mix can assist you practically as a major planning tool in a marketing plan.
This first video (out of two) illustrates the "Marketing Offer" made up of the brand, quality of service and physical features (comprising the "Product or service-mix") as well as the price of the product or service in question (price-mix). Besides the "Marketing Offer", the latter part of this video introduces the elements to consider when promoting the offer - starting with the distribution channels whether direct (direct marketing) or by using intermediaries (indirect marketing).

The content of the next video; Marketing-mix as a planning tool (2), includes the following:
- The elements of marketing communication (MarCom) or MarCom-mix: Advertising, public relations, sales promotions, conventions & exhibitions and sponsorships.
- The concept of marketing-mix when adapted to services rather than products.
- The practical usage of this concept with several examples.

Category:

Education

Tags:

• marketing plan
• marketing planning
• product
• service
• experience
• price
• pricing
• distribution channel
• 4P
• 4Ps
• 4P's
• 7P
• 7Ps
• 7P's

[cmrctube]

the product + the price= the offer and the place now called distribution channel and it divided into direct & indirect. i like your way in explaining ideas

[bizopclothing]

You must have a good marketing strategy.