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Diamonds Baby Not Breakfast Cereal

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Uploaded by on Apr 15, 2008

Behind the scenes of De Beers "His Clothes" TVC Paris 2000
Gotta love the Bad French in the Titles. This is a homage to Massive Attack's brilliant Unfinished Sympathy.
Title comes from a line delivered quickly when gorgeous De Beers model Celine asked why she wasn't going to be in my next commercial which was for Kelloggs. "Because you're diamonds Baby not breakfast cereal" was all that I could think of saying at the time. She happily accepted that answer.
Thanks to Alisdair, PK and Jeff Darling of course.

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