Kommando -- IVECO Origins Experiential Marketing Campaign
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Uploaded by KommandoMarketing on Aug 20, 2008
http://www.kommando.co.uk Experiential and guerrilla marketing agency Kommando execute an experiential marketing campaign for IVECO.
The IVECO 'Origin' customer after-sales programme is best-in-class, and Kommando was briefed to bring it to life with an innovative tour of the UK, communicating to truck drivers that IVECO puts an emphasis on customer care.
The solution was a tour of the UK's major service stations over a period of 20 days devised to target truck drivers in their working environment and focused around a high-impact IVECO truck and trailer that effectively formed a mobile 'lounge' for IVECO drivers.
Massive impact and brand awareness followed amongst commercial drivers. Over 80,000 people stopped and saw the Origin convoy, and that doesn't include the people who saw us on the road. More importantly, an average of 350 commercial drivers visited the stand on a daily basis, delivering 4,000 positive leads during the course of 4 weeks.
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super kamion al ja sam vozio i bolje
sofercinaa 1 year ago
w iveco m scania
briscoletto 2 years ago
Grazie alle ragazze ke rappresentavano lo stand, vipiteno 2008.... thankssss...
bar73luca 2 years ago
EN: a very nice video
Congratulations...
PT: muito bom o video
Parabéns...
lucianocowboylfd 2 years ago