The Power of One

This United Way video was produced for the employees of Limited Brands. Their chairman, Les Wexner, is a highly motivated giver to the community, and wished to motivate his employees to give a day to the United Way. He also asks them in the video to give a payroll deduction, which the company would match.

Owen Kindig served as director and one of the camera operators. Two 2-man crews went out with the volunteers on the day of the activities, and then the next day Kindig and David Wilson, Editorial Director, worked with Owen to cut the footage into the form you see here. On the third day the show was shown to employees in a large kickoff celebration for the United Way employee giving campaign. Video post-production was done at SOS Productions, who hired Kindig and his crew to shoot, direct, and edit the film.

Category:

Nonprofits & Activism

Tags:

• United Way
• Les Wexner
• fundraising video
• Owen Kindig
• David Wilson
• community volunteers