Volkswagen: Print Ad Test Drive
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Uploaded by HelloYouCreatives on Mar 11, 2011
App meets print ad
How do you persuade drivers of the benefits of a car, via print advertising? And without getting them to do a real-life test drive? Volkswagen in Norway addressed this by creating an app which allows users to 'test drive' the car within a print ad, using Augmented Reality.
The print ads appeared in some of Norway's most popular print publications. Having downloaded the app, readers held their phone over the print ad to make the car 'drive' and could test out three different features of the vehicle: Lane Assist, Adaptive Lights and Cruise Control
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O mundo ta girando em torno do Iphone. Vai e Volta tudo tem IPhone no meio
anggelicaps 9 months ago
Future on a Phone. I love Iphone,I love this ad, i start loving volks.
jansenchu0477 11 months ago
whats the name of the original song?
daveyx80 11 months ago
Gratulerer fra Explore Engage Augmented Reality ;)
exploreengage 11 months ago