15. Success for advertisers - MediaCom's The Insider: The Impact and Influence of Social Media

How do you define success in social media?

Social media is ubiquitous and advertisers need to join the conversation. But how can they judge success in social media?

In this clip, MediaCom's Sloan Broderick discusses how success can be viewed from a paid media perspective and an earned media perspective.

With Carolyn Everson, Vice President, Global Marketing Solutions at Facebook; Sara Devine, Manager Digital Media Integration, VW Marketing Volkswagen of America, Inc.; and Sloan Broderick, Director of Innovation, MediaCom Interaction USA.

Moderated by Michael Kassan, Chairman and CEO, MediaLink LLC.

This conversation was filmed as part of MediaCom's The Insider series, a quarterly communications programme designed to help advertisers understand the latest trends and topics in the media industry.

The full webcast can be seen here on our website http://www.mediacom.com/en/news--insights/the-insider/webcast/live-stream.aspx

To sign up for our The Insider program, MediaCom's quarterly communications programme to help advertisers understand the latest trends and topics in the media industry, click here: http://www.mediacom.com/en/news--insights/newsletter-and-webcast-sign-up.aspx

Category:

Entertainment

Tags:

• Carolyn Everson
• Facebook
• Sara Devine
• Volkswagen
• VW
• Sloan Broderick
• MediaCom Interaction
• Michael Kassan
• MediaCom
• MediaCom Global
• MediaComGlobal
• Marketing
• Media
• Social Media
• Social Networking
• Media buying
• Media Planning