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Political Search Engine Marketing Strategies with Josh Koster at SES New York 2009

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Uploaded by on Mar 26, 2009

Kate Kaye of ClickZ network interviews Josh Koster of Chong Designs LLC after their session on search engine marketing in the political sphere. Koster talks to Kaye about the different paradigms--primarily that of persuasion--used in the political/advocacy search space in their distinctions from those used to define search campaigns in the commercial realm. Koster's firm worked on, among others, the Franken '08 Senate Campaign.

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  • he should model

  • The most important thing is the marketing strategy.

  • SES New York is going to be a blast! Wish I could make it this year. I'll see everyone in 2010.

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