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2010 MAZDA3 Design Direction

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Uploaded by on Jan 28, 2009

Laurens van den Acker, General Manager of Design at Mazda, explains the thought process behind the design of the 2010 MAZDA3. Check out the car at http://www.2010mazda3.ca.

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  • At first my first impression on front end was bad, but then I thought about its purpose of keeping the engine cool, better mileage and better performance. If that engine will last longer with that front end, I'll take it. It will saves me money over time. I buy a car not to look at it from the outside, but from the inside out. That what matters to me the most.

  • at first i didn't like the new gril but i test drove most the cars in its same range (for whats here in australia) and none where as nice and areo as the new mazda. fuck what the girl looks like, its there for a reason.

  • I'm glad with the new front end. I thought it was ugly before. The new front end is beautiful and expresses just what mazda is trying to do. Btw I am a student of design.

  • don't like the front end of the new 2010 Mazda 3 at all. I am glad i bought a Mazda3 before they changed it. I probably won't buy another 3, being that I can't stomach the front end anymore. The design of the front end is not too radical, and too strange, It has lost its sleep sporty look, where everything in the front end, the grille, lights, and bumper used to blend in so beautifully. This, new front end is a mess.

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