A Magazine Is Born - the making of Little White Lies

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Uploaded by on Jan 26, 2011

**View the digital edition of The Black Swan Issue featured in this video online now for FREE**
http://www.littlewhitelies.co.uk/the-magazine/issue-33

We wanted to make a short film that captured some of the love, care and hand-crafted passion that goes into the making of an issue of LWLies. We produce six issues each year, and for the two month period that we're working on a particular issue, we totally immerse ourselves in the movie and in the production process. While we obviously embrace digital in all forms, first and foremost we're makers of honest, tangible and fine-smelling objects, and we hope that comes across in some way here.

We filmed this ourselves over the course of November/December 2010, and the film was edited for us by our friends at production company Archer's Mark.

Darren Aronofsky's musical collaborator Clint Mansell kindly offered us use of the track 'A Swan is Born' from his Black Swan soundtrack, and so we've called our short film 'A Magazine is Born'.

http://www.littlewhitelies.co.uk
http://www.blackswanmovie.co.uk
http://www.thechurchoflondon.com
http://www.archersmark.co.uk

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Film & Animation

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Uploader Comments (lwlies)

  • what font is used in the final cover?

  • @exeteramag it was a type created specially by David Carson

  • View the digital edition of The Black Swan Issue featured in this video online now for FREE

    littlewhitelies.co.uk/the-maga­zine/issue-33

Top Comments

  • love the bit where they try all the different fonts for the cover..

    it's over so quick though.. they should do a proper 30 min doc.

    J

  • That was so cool!

    Not so cool: not a single white hair in the room. What exactly happens to a designer when he turns 40? Am I the only one thinking "ageism"?

    ps: I'm not 40. Or 39. Or 38...

    ps2: I'm not a designer :)

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All Comments (91)

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  • Oh wauw. I am a graphic designer student and I would LOVE to work for something like this. this. is. flawless.

  • This is beautiful!!!

    Just a urgent question, what is the name of the designer who designed the front cover or The Black Swan Issue? :D Thanks!

  • Amazing!! esta genial.

  • I love the shot where she smells the mag. I do this EVERY time I buy a new copy of LWL. :)

  • Beautiful, utterly beautiful.

  • GENIAL

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