Part VI - Audience Questions

The panelists respond to a variety of questions from the audience, including:

• Did you gain an actionable concrete insight from biometrics that you would not have otherwise gained from normal research?

• Did you apply that insight?

• Did you measure the results?

• How were you able to use biometrics to make connection between emotional response of scenes in your TVinContext™ project and certain advertising products? (directed at Stacey Schulman, Turner Broadcasting)

Panelists: Sebastien Lyon, Mars Petcare; Stacey Schulman, Turner Broadcasting; Maria Scott, Intuit; Libby Neuner, Invista

Hosts: Brian Levine and Dr. Carl Marci, Innerscope Research

Video recording from "Biometrics Deliver Value for Brands: Real Users Share Their Insights" held at ARF Re:think 2011.

Category:

Education

Tags:

• neuromarketing
• research
• biometrics
• media
• advertising