Levi's - America (Go Forth) Commercial

Levi's America (Go Forth) commercial directed by Cary Fukunaga for Wieden+Kennedy, Portland using poem by Walt Whitman. The prints (see link below) were photographed by Ryan McGinley.

http://homotography.blogspot.com/2009/07/levi-go-forth-ryan-mcginley.html

Category:

Howto & Style

Tags:

• Levi's
• Go
• Forth
• Ryan
• McGinley
• Ad
• Commercial
• Wieden
• Kennedy
• Jeans
• Denim

[puppypaws719]

I don't understand why people are freaking out over this commercial? Chill.

This commercial is fucking amazing, as are all the other Go Forth commercials. They are pure poetry.. and the montage is beautiful.Who cares if its jeans? Would you prefer to see a fucking cat playing a piano wearing Levis? As sad as this is, im sure all the people who have made those negative comments would. People are getting so damn pathetic. :/

[mebemike]

Hey Levi's how about making my 527s IN AMERICA so you don't look like such a hypocritical douchebag. OH WAIT... by "Go Forth" you meant to other nations with cheaper labor. Now I get it.

[latinsizer]

remember when levi's were made in america?

[nixonman619]

love this commercial and levis....now if theyd only lower their prices -__-

[denniandrew2002]

Don't stop. I know it's a Levi's commercial but it seems more than that. Don't stop.

[juizdelinha]

50 seconds

Zionists don't quit

[puppypaws719]

@Jamesmhar i would rather have our society advertise their products through true beauty and poetry than the commercials that try to be funny but get old by the third time you watch it. it's like we don't have to try anymore, everything is so simply put together with little to no thought. And then something that is actually interesting shows up and gets heavily criticized, because its different. At least there's something true about this commercial.

[Jamesmhar]

@puppypaws719 No doubt that it's very well done and the visuals and poem are amazing. It's just that associating 'Freedom and love' with designer jeans is what is absurd. I don't know what kind of existentialist thinker with the visuals and who connects with Walt Whiteman's words is going to think 'My, that was beautiful. Hmmm, I sure could use a pair of branded jeans'. Also, I think a cat wearing Levis playing a piano would actually be pretty hilarious, great and equally absurd.

[HarlanPhilly]

@Polystyrene11 Hmmm, ok. What political views did this commercial show then? 'Revolution'? Please elaborate. It is just an ad to sell jeans. The commercial is a series of unrelated images with some poetry thrown over the top. Please get over yourself you over-indulged speck in the universe.

[Polystyrene11]

I any body bothers to go do a few moments of research you'll find out that Levi's is a privately owned company that is on the forefront of sustainable clothing and labor practices. This commercial isn't an attempt to sell jeans anymore than it's an attempt to start a revolution. Perhaps it is a bit of both but their personal and political views are on parade here. Levi's, a jean company, has to be the one to stand here and start the revolution...How sad.

[GiantPetRat]

The problem is that I now have the urge to salute a pair of denim.

[ATLhometownATL]

Words cannnot explain HOW illuminati this commercial is !