Levi's - America (Go Forth) Commercial

i love this commercial! the poem by walt whitman just is perfect and while it captures the essense of wat jeans used to be used for, the style it was meant for now its lost on people which is sad.

Just what we need to "Go forth", more filthy racemixing propaganda....

There is no better way to "Go forth," be a pioneer, be independent or stick it to the man than to go to Sears and buy a thirty dollar pair of jeans. It would be great if by viewing this commercial people would appreciate poetry/literature more but I doubt that this will be the case. I believe that few will ever know who the author is, what the significance of the poem is, or read any of his other works as a result of this commercial.

too bad they didnt finish there america "go forth" message with the truth. Made in Mexico

They are brilliant commercials. And, anything that gets an American to listen to or read a poem is a GOOD thing!

@alix1962 they are good commercials good message but the message wasnt finished they forgot to add made in mexico

haha my girlfriend and i (i'm white, she's black) had a whole convo about this commercial about how we thought that the inclusion of an interracial kiss was just to seem "edgy". by the end of the convo we were saying shit along the lines of "is that all we're here for? to look edgy while holding hands on the subway? is that our destiny?"

incidentally i prefer levi's over wrangler or whatelse, but that has more to do with their product in fitting rooms than their marketing

Yeah, of course it's marketing. But the only thing wrong with advertising is that people think it's real and take it very seriously. Things only have power if you give it to them. I think this commercial has a beautiful idea. Even more I like the rawness. Those look like common people. Great job Levi's! That's creative!

LUV things like this! Some people just want to see the common pretty guy/girl in levi's commercial, but this commercial says alot...oh, America...

walt whitman and emily dickinson are two of my most favorite poets