The technology for three-screen is ready so now the big challenge is how service providers promote content to drive consumption and purchases. That is the view of Erwin Van Dommelen, President of Software at SeaChange International, who says a converged delivery platform is needed to provide behavioural intelligence across all screens, helping to drive personal content recommendations and support multi-screen advertising campaigns. Produced by Videonet. www.v-net.tv
Link to this comment:
All Comments (0)