Kleenex comes with more than a feeling

UPDATE: Greenpeace and Kimberly-Clark have announced the successful resolution of the Kleercut campaign as the maker of Kleenex has established a new sustainability policy focused on protecting Endangered Forests. To find out more go to

http://www.greenpeace.org/kleercut

Kleenex has launched a big marketing campaign to try and tell consumers that it "Feels good to feel" their tissues. But with virgin forest in every box, Kleenex comes with more than a feeling.

Kimberly-Clark doesn't have a policy for using recycled content in their consumer paper products, which include brands like Kleenex, Scott, Cottonelle, and Viva. What's worse, the company sources some of its wood pulp from virgin forest, including ancient Boreal forest in North America.

Category:

Nonprofits & Activism

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[tnucytrid]

How truly sad it is that anyone would cut down ancient forests for any reason. And KC is doing it for facial tissue? Something is seriously wrong here. There are other more sustainable resources they could be using and they know it. Is there nothing more we could do here than vote for a video and make comments on youtube?

[Enidan321]

Boycott Kleenex and spread the word about the "virgin forests in every box"!! Lots of people are ignorant and have no clue what tissues are really made of!

[nathaniel98765]

@nathaniel98765 (because the more people that adopt the less that actually produce children - this would help the population growth but there's enough homosexual populations that it really is not necessary for a heterosexual couple to adopt with medical exceptions. which reminds me, conservation has it's implications but natural resources come back regardless, just alot later is all.

[nathaniel98765]

there's a specific reason paper wipes were considered an ADVANCEMENT in human sanitation and life expectancy... there's also a "magic" reason that people started living longer when toilet paper and tissues (and other related changes) came into the mass population. dare i mention that it doesn't matter how you reduce the usage of trees regardless of age if the human population spreads (due to natural reproduction and growth - you're also dumb if you actively try to get women to adopt)

[cbale21]

wow...some people apparently feel strongly about kleenex.

[strikenetter]

for all these greenpeace people, how many trees were cut down to clear the lot for your houses, how many cut down to build your house, is your house made of concrete, chemicals there too i suppose, metal, gotta dig up the planet for that !! so what type of structure is your residence constructed !!!! vegetables !!! give me a break and look in the mirror , unless you are anything but a human being you are doing damage as well !!!! good commercial though !!! LOL

[Darkstorms15]

i meant to do a thumbs down btw! greenpeace is a peaceful protest group! they dont harm anyone!

[GuitarGod1466]

who cares?

[farnishk]

So if I stop punching you in the face you thank me? That's what Greenpeace are doing, to one of the most destructive companies in the world, one that will continue destroying the ancient forests for another two years, with the blessing of Greenpeace.

[Takemedead081]

wow well fuck you two we honestly dont have enough forests in the world? who cares if the forest is ancient so is dirt but people dont worship it and try to protect it.

[dementedkirby]

I can't believe some companies still don't have a recycling policy. I'd rather wipe my nose on a shirt sleeve than wipe with paper coming from an ancient forest. Boycott Kleenex.

[Alejandrito945]

KLEENEX DESTROY THE BOREAL FOREST !