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Music Marketing 101 - Why Music Seems To Be "FREE"!

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Uploaded by on Aug 7, 2007

http://www.talkmusicbiz.com - Music Marketing 2010 - How to market your music. Music marketing is based on perception of value in battling piracy.

What and why most people think the way they do about the value of music and how it might affect the future of the industry

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Education

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Uploader Comments (TalkMusicBiz)

  • haha i did a essay on this exact same topic for school......p2p networks really are killing the industry

  • aint it the truth......

  • music has become so intimately integrated into people's lives that they include parts of songs, or even whole songs, in their videos to show who they are and how they identify themselves. this is exposure for songs and music as a whole. and its free advertising, as far as i'm concerned. youtube should actually turn around and sue the industry to marketing fees, quite frankly.

  • Nice point of view!  :)

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  • I think someone should expose the other side of the argument (as there is equally significant evidence that suggests p2p has become a greater tool for the increase in complimentary profits) instead of blaming technology for overcoming an outdated business model altogether. Just because music can be free and available doesn't mean people will stop making it. Music will always have it's place regardless of what the RIAA tend to indicate.

  • Does anyone else hear the buzz from the speakers in the background?...

  • @JDBManalo Furthermore, I think that bands should now start relying on their tour revenue. Promote their shows more and make their money off of that. This war against downloading is a losing battle.

  • I think that (digital as in mp3, flac, wmv, ect) music may as well be free at this point. The labels should most definitely find new sources of income. I, myself, have downloaded quite a few gb's of music. Not only is the idea of free music getting engrained into the fans psyche, but the technology of today has made it almost effortless to do. I, being a musician, am actually all for the idea of free music. A fan is a fan. How he/she gets my music doesn't matter to me.

  • Very much so. Selling beats is fairly challenging against people who give away beats for free. Unless the catch to that, is that you can download it for free, but exclusive rights and leases still stand. But we all know ppl are not that trust worthy.

  • IT IS NOT DOOMSDAY!!!!

  • You are the man

  • very well done video, i like the points you bring up

  • all HARDWARE IS becoming free. The world of the Matrix is right around the corner. It is ONLY in the world of art / music film that this can be done, right now and NOT CAUSE WORLD COLLAPSE. Why?

    not that many people in this world depend there income via the music or film industry. If the REAL tech were to be release RIGHT AWAY...ECONOMY WOULD COLLAPSE. But make no mistake - we are all going to living in a yellow sub (suspended in liquid...driving ferarris in our virtual worlds)

  • Music can be used in marketing as well. Try to search Sales Page Music in Google!

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