Tourism Australia - There's Nothing Like Australia

When Tourism Australia launched its major new campaign, There's Nothing like Australia, they turned to MediaLink for video support. In the morning, MediaLink shot the media launch and interviewed key Tourism Australia spokespeople. In the same afternoon we produced and distributed a Video News Release for TV News, Audio News Release for Radio News and an edited Web-Video for the campaign website. With MediaLink's help, Tourism Australia spread the media reach and launch impact of the new campaign, which featured in many news bulletins.

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• australia
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• melbourne
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• adelaide
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[colindominy]

This guy .. the Head of Tourism Australia .. seems a dreary, half-baked public-service hack. Sorry. And by the same token, too - Medialink seems to have failed in their attempt at this latest ad grab-bag. It just doesn't cut it, I'm afraid. Maybe a bit of intense, focused start-out RESEARCH would've helped. Like, WHO'S the target-market; WHAT do we want to say & show about Oz etc; fundamental due-process stuff like that. Go back to the drawing-board & start again, folks. Must do better !!

[MedialinkProductions]

@colindominy Thanks for your feedback! It's worth pointing out that MediaLink Productions did not produce the "There's Nothing Like Australia" advert itself, we covered the launch of the campaign for national news and produced videos such as this for Tourism Australia's website.

[techexpertgroup]

Loved this /watch?v=zh5GYlhugJk

[TheJamzee]

Lov dis country im saving up to go der

[DCjoker2]

I love that country. I was there last spring break and it was amazing. i would rather live there than here in the U.S. not that theres anything wrong with the U.S.

[MegaShadow11111]

There's Nothing in Australia

[RonBrown2]

@colindominy - Not only di I love Daddy Cool, I produced and directed the DVD box set called The Complete Daddy Cool a few years back, including the reunion concert at the Myer Music Bowl, a 100 minute documentary film and a huge collection of every film clip and tv appearance we could get our hands on, over 5 hours of great DC material in one DVD package. And I turn 58 next month.

[colindominy]

@RonBrown2 : I have no disagreement whatsoever with your democratic, god-given right to freely disagree with my own carefuly thought-out comment & opinion. May I be permitted to add, having perused your Favourites LIst - we DO in fact have at leat ONE THING in common - which is a liking for Daddy Cool music. I note that you & I are almost the same age (I turm 57 in 2 months - i.e that we both were born at the right time, in probably upbringngs which were at least similar .. even if vaguely so)

[colindominy]

@RonBrown2 : that's cool, mate .. luckily in this somewhat relatively 'civilised' country like ours (tell that to the hordes of both legal + illegal continuously incoming migrants, so's they can LEARN to begin BEHAVING like civilised human brings & NOT like the behaviour-norm of their 3rd-world country of origin) .. one is entitled to a disagreeing opinion .. and NOT get shot with a Kalishnikov for having an opposing view !! Good on you sporting for expressing your opposing viewpoint to mine.

[RonBrown2]

@colindominy - Completely disagee with this comment. The campaign is a good one, but the trick will be getting people engaged, getting the word out. We are all proud of our country and would be happy to upload some images of our patch if given the chance. Sorry, you're just wrong. The presenting skills of the CEO have nothing to do with the value of the idea.

[RonBrown2]

@colindominy - Compltely disagee with this comment. The campaign is a good one, but the trick will be getting people engaged, getting the word out. We are all proud of our country and would be happy to upload some images of our patch if given the chance. Sorry, you're just wrong. The presenting skills of the CEO have nothing to do with the value of the idea.