CBS System Cue 1994

I think this was the last System Cue ("This is CBS") used by the CBS Television Network. Later, the traditional system cue was replaced by promotional messages.

All rights are acknowledged.

Category:

Film & Animation

Tags:

• CBS

[eyeh8nbc]

I heard that on the last night of KXTV Sacramento's CBS affiliation (1995), the last one of these was replaced with a modified version someone at the station had produced saying "This WAS CBS."

CBS of course doesn't need to do these anymore since they now put their damn logo on the screen during every frame of their shows!

[VintageTelevision]

Interesting ... but to clarify, the main purpose of the System Cue was to signal the start of local station breaks.

The superimposed logo over network programming is there to remind viewers which station/network they are watching. CBS was last of the broadcast networks to institute this visual distraction.

[mcydodge919]

That is in GREAT quality!

[corrupt200]

the Welcome Home ID was done for a while in 1996 every 30 and 60 past the hour

[Nokorola]

They need to bring this back, along with real promos, and stop using lower thirds.

[kargaroc386]

@VintageTelevision Why do we need to be reminded what station we're watching? Don't give me that "it's there to remind you" propaganda. It's full blown DRM and you know it.

[fromthesidelines]

The "system cue" originated on radio in the 1930s, when announcers alerted their local affiliates as to when a program ended [or to take a "station identiication" break during a longer program]: "This is Columbia" ('early-mid '30s)..."This is the Columbia Broadcasting System" (late' 30s- early '40s)..."This is CBS- the Columbia Broadcasting System" (mid-'40s- 1951)..."This is the CBS Radio Network" (1951- '60s). For TV: "This is the CBS Television Network" (1951-'65).."This is CBS" (1965-'95).

[fromthesidelines]

They still use a standard "You're watching CBS" cue on occasion, before the start of their prime-time shows, and during their "Kewlopolis" Saturday morning schedule...

[SamDamon1]

Actually, CBS still has a "generic" network cue. These are still used by affiliates when a local affiliate is obliged to break away from one CBS network feed to join a different CBS network feed after a local break. The best example I can give you is when a station must join a late NFL game, and dump out of the early game.

Most of the network cues these days, however, promote specific shows.

[mobilene]

very nice.