Online Doco Series: Ronald McDonald House: Alex's Story

Ronald McDonald House Learning Program wanted teachers to refer kids in their classrooms who were struggling to catch up after serious illnesses. But, teachers are very resistant when Ronald McDonald comes knocking on their campus, regardless of his intentions.

I created a series of 3 stories. Each showed a child, their family, doctor and teacher all working as partners with the Learning Program.

The transparency of hearing the message from real people and the compelling nature of the stories meant the target audience, teachers, were able to connect to the Program.

Category:

Education

Tags:

• Education;
• Leukemia;
• Ronald
• McDonald;
• online
• documentary;
• digital
• marketing;
• teaching;
• content
• creation