http://www.ideasproject.com/ DEBORAH SCHULTZ
The Web Will Become More Human
We're living in a really interesting time right now, where the social Web and the Web and the networked world is growing up; it's at an adolescent phase. Up until this point, we've lived through a time period where the tools and technologies have been at the forefront of, and been forcing a shift in human behavior. I now see, as the Web grows up, an evolution into tools and technologies that adapt better to how we as humans behave in the "offline" world. As a correlation that, it's going to be ever increasingly more important for these softer skills of how we behave in the real world, and connecting the dots between data and people in more fluid ways is going to be increasingly important in infusing the "social" back into the Web.
Organizational Structures are Becoming More Porous
The challenges for a lot of this in a work context are the way that enterprises have been organized to date, which are very silo-driven, so you have an organization that focuses on marketing, an organization that focuses on product, an organization that focuses on sales, and they're very siloed. Connecting the dots in a more holistic way of looking at business, probably from the point of view of the customer, whether that customer is a business or an individual, forces breaking down of silos in interesting ways. That's number one; that's internally in the organization.
Externally in the organization, I actually think that business is more porous than it used to be; the business wall is more porous, so you can use that in a technology term "firewall", or in a sort of physical structure it's more porous. People are going to be partnering in just-in-time ways, perhaps creating new products and services, and it's going to be ever more important to create a complete experience for the customer, in ways that are much more than sort of "this technology is better."
We need to Assume Responsibility For Our Personal Data
I think that as a society we have lent our privacy to other organizations and it's very interesting to me how we, as a culture, don't feel that the individual has to have personal responsibility for their digital lives, the way that we do for our financial lives and our physical well-being. The same way that if I leave my car door open and you steal my car, or I leave my front door open and you steal my stuff, it's kind of stupid of me to do and I'm expected to lock my belongings, we need to have a different sort of attitude and understanding, and maybe even business practices and norms around our personal data as well.
Partner
Altimeter Group
An Internet industry veteran and innovator, Deborah Schultz focuses on the impact and adoption of Internet technologies and their power to connect society, culture and business. She speaks and consults on the cultural and economic impact of the Internet, and specifically where our social and technological networks overlap. She currently serves as Procter & Gamble's Strategic Adviser for Social & Emerging Media and has also consulted with and advised Fortune 50 companies including Pepsi, General Mills, and GE, as well as numerous Internet startups and VC firms. She is a regular keynote speaker at tech and business conferences. Previously, Deborah was the Marketing Director at Six Apart, ran her own marketing consultancy firm, was a management consultant at AnswerThink and spent five years at Citibank where she developed many of the global bank's first Internet initiatives. One of her proudest accomplishments was launching the Downtown Info Center, a lower Manhattan community center & online hub to revitalize lower Manhattan after the attacks of September 11th. Deborah is a graduate of Barnard College, Columbia University.
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4.2.5 Deborah Schultz - Stop Yelling, Start Weaving - Igniteby ignitenight875 views
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