Alert icon
We're changing our privacy policy. This stuff matters.  Learn more  Dismiss

David Droga's Global Water Project

Loading...

Sign in or sign up now!
1,765
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Sep 29, 2008

NEW YORK (YouTube.com/Adage) -- In late 2006, in response to a challenge from Esquire magazine, David Droga came up with the idea of branding tap water to raise money for UNICEF. Called the Tap Project, it at first involved 300 New York City restaurants which asked patrons to pay a dollar for their tap water. The program then went national and, next year, will go global. Last week, the Advertising Club of New York honored Droga for his work.

  • likes, 0 dislikes

Link to this comment:

Share to:
see all

All Comments (2)

Sign In or Sign Up now to post a comment!
  • cool!

Loading...
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more