Sales expert Tibor Shanto - Cost and Value of Lead Acquisition

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Uploaded by on Oct 11, 2011

Sales expert Tibor Shanto and Michael Bird, Chief Revenue Officer at NetProspex, continue their discussion on the art and science of sales, by examining the benefits of buying quality leads vs. The cost of self generating. As a sales experts, Tibor Shanto and Michael, discuss the opportunity gains in having your sales people sell rather than dealing with the "raw material" aspect of sourcing and generating leads. A qualified lead in the hands of a sales pro can yield much better returns than having that rep squander valuable time doing something that can be outsourced to a better qualified resource, while you keep your best reps in front of prospects.

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