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Regent Tweet 2011

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Uploaded by on Jul 13, 2011

A Sister TV Production for Regent Street TV on behalf of The Crown Estate.

Regent Street hosted a digital experiential event on Saturday 25 June 2011 titled "Regent Tweet" as part of its wider digital strategy leading up to the Olympics.

A full day long event, Regent Tweet brought over 100 key social networking individuals together with Regent Street's fashion and lifestyle retailers such as Anthropologie, Penhaligon's, Calvin Klein Jeans, Kirk Originals, The Organic Pharmacy and Bose.

Participants engaged interactively with brands to experience some of Regent Street's latest products from many top brands interspersed with activities such as an exclusive lecture and workshop at the Apple Store, a live Tweet Wall showing continuous Tweets and photographs throughout the day, a fashion lottery, recharge hub and end of day presentation at the SWAROVSKI CRYSTALLIZED™ Lounge and Concept Store.

This was a unique opportunity for women to network, learn a little more about Regent Street and meet other like-minded social networkers from around the world.

Other participating brands included Ferrari, T.M.Lewin, Uniqlo, Brooks Brothers, REN at Liberty, Oliver Sweeney, Austin Reed, tibits, Hawes & Curtis, Jack Wolfskin, La bottega del Caffé, Piccolino, Godiva and Courthouse Doubletree by Hilton.

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