Joe Lalley: When thinking multi-platform "think about experience 1st and platform 2nd"

Joe Lalley spoke to Ben Smith from Tribal Labs (http://www.triballabs.net) after participating in the panel "Towards a Connected Future: Building Your Content Strategy in a Multi-Screen World" at MEF Americas 2011 discussing the panel, MTV's strategy and:

• Which is the 'first' and the 'second' screen and how to move consumers between them.

• How user engagement is increased if they are able to affect the outcome of a show.

• How to scale mobile up to the desktop environment and how they are complimentary.

• The need for standards to make content producers' lives easier.

• Seeing mobile as a use-case not a platform.

Read more about MEF Americas 2011 at http://www.mefamericas.com/

Ben Smith blogs at Wireless Worker http://wirelessworker.net

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