Dr Greg Cynaumon talks about VoiceStars 360

Re-published from http://drgregcynaumon.com -- According to Dr. Greg Cynaumon, Partner and Creative Director at ROI Media Direct, a full-service advertising agency with offices in San Diego, New York and Newport Beach, CA, VS-360º (VoiceStars 360) is the first product to formally bridge the endorsement gap between the entertainment industry (movies, videos, concerts, publishing and video games) and radio personalities. Cynaumon states, "Take movie releases for example. Currently, film studios purchase "air time" on radio stations, which play generic movie trailers -- often the same trailers used on television sans video. Although this method has been used for decades, the movie industry generally agrees it produces marginal results." Learn more at http://cynaumon.com

Category:

Howto & Style

Tags:

• ROI
• advertising
• media
• business
• radio
• live