BBC interviews Simon on Coca Cola Campaign

Simon Berry got a double boost at 2gether08 Festival in London July 2-3 2008 for his campaign to get Coca Cola to use their sophisticated distribution channels for rehydration salts to save children's lives. Currently 5500 children die each day in Africa from diarrohea.
First Simon ran a session to explain how, by starting a Facebook group, he was able with the help of the BBC iPM programme to get a face-to-face meeting with Coca Cola and explore with them what could be done.
Then Simon got a call from iPM's Jennifer Tracey with a request for a further interview, which he has posted here. Jennifer was happy that I took some video of the interview.
More here http://snurl.com/2u7ij

Category:

Nonprofits & Activism

Tags:

• cocacolacampaign

[surambaya]

Go Simon - we in Africa are truly grateful for such a simple and potentially impactful idea!