Under Armour Training

Beware the underdog. Beware the unknown quantity. Beware Under Armour. Continuing our collaboration with our friends at Under Armour, this latest broadcast spot features the skill and determination of star athletes Brandon Jennings, Dez Bryant, Michael Phelps, and George St Pierre. Shot on location in Milwaukee, Detroit, Baltimore, and Montreal, we glimpse key moments that show the UA athletes relentless determination to become a better athlete inside the gym and in their respective battlegrounds. Each of these athletes comes with a different story; training and facing their demons. But the commonality they all represent is the singular, fierce commitment to overcome everything to succeed. They are the embodiment of the Under Armour spirit.

Credits:
Client: Under Armour
Senior VP Brand: Steve Battista
Senior Creative Director: Marcus Stephens
Art Director: Brian Boring

Ideation: WMIG
Creative Director: Andre Stringer
Writer: Clayton Vomero
Coordinator: Sheina Dao
Development Producer: Danielle Bitner
Executive Producer: Tracy Chandler

Production Company: Shilo
Director: Andre Stringer
Director of Photography: Max Goldman
Creative Director: Andre Stringer
Associate Creative Director: Clayton Vomero
Editor: Nathan Caswell
CG Director: Tamir Sapir
3D Animation: Warren Heimall
Compositor: Joel Voelker
Coordinator: Sheina Dao
Development Producer: Danielle Bitner
Producer: Jeremy Yaches
Head Of Production: Julie Shevach
Executive Producer: Tracy Chandler

Telecine: Company 3
Colorist: Tom Poole

Composer - Darrin Wiener
Music Mix: Mixed by Supa Engineer DURO for Chairman of the Boards
Music Mix Studio: KMA
Music Creative Director: Clayton Vomero

Sound Design: Echolab
Sound Designer: Gavin Little

Final Mix: Sound Lounge
Mixer: Peter Buccellato
Vocal Talent: André Stringer, Eric Ogbogu, Spaceman (Demetrius Beaumonte)

Category:

Sports

Tags:

• ua pth 60 1280x720
• Under Armour
• Brandon Jennings
• Georges St Pierre
• Dez Bryant
• Michael Phelps
• Shilo
• Combine Training
• Sports
• Commercials
• Protect This House
• I Will
• Basketball
• MMA
• Football
• Swimming

[renthungo544]

...alright time to go running



[lobsidedballs]

GSP!!!

[JordanGuitar11]

thumbs up if you have this song on your ipod.

[donthatekb24]

i thought that was kobe in the beginning...

[LVN2RNMMA]

@destroyer878 They're protectin their fridge, don't hate!!

[tkpowell21]

Check out Under Armour Boyz (Protect This House) song on youtube.

[superbrownboy777]

this is only for buff people FAT PEOPLE STOP WEARING under armour i can see your stomach and man tits lol

[destroyer878]

Feel like raping someone nasty now

[RexshaTheOneAndOnly]

@ckamireddy Your right, now everytime I see someone outside in the rain on the side of the road running with under armour I'm like damn that guys a tool. (sarcasm intended)

[ckamireddy]

Everytime I see someone in the Gym decked out in UA from head to toe I laugh and mutter to myself...toolbag

[Monopoly2345]

man under armour is going hard, watch out nike!

[SakuraSolidMarker]

@renthungo544 sprinting