This campaign needed a deep insight into being a man. The question was: how can we tell men that wearing color underwear is not a big deal. The Extreme Makeover idea came from the fact that no one actually knows what color is your underwear( aside from your loved one.) So this guy is José, he's never worn any other color that brown, and the fruit guys home to his crib for an extreme makeover fruit edition. By the way, I still wear FOL underwear. Yes, colors.
Fruit of the Loom
http://www.fruitoftheloom.com/
Grupo Gallegos
http://www.grupogallegos.com/
My site
http://byrodrigo.wordpress.com/
My Site
http://byrodrigo.wordpress.com/
Link to this comment:
All Comments (0)