adidas AZX - event

Gathering 22 of the world's key retailers, from streetwear stores to
high-end boutiques, all with their own individual vision when it comes
to design and style, the aZX project offered classic adidas ZX running
shoe designs alongside an open brief for their own limited edition
release. Covering a complete A to Z of the very best in retail, branding
and innovation it represents one of the largest scale, most intelligent
sneaker collaborations to date.

Using these timeless silhouettes that ranged from the simplicity of the
earlier low profile shapes to highly technical Torsion creations and
contemporary designs as a blank canvas, some kept it simple in line with
the individual shoe's heritage, others took inspiration from outside the
blue box, but all partners projected a personal vision on their choice
of shoe perfectly.

Launched with a gathering of participating store and brand
representatives at adidas' Herzo headquarters, over two days they
brainstormed, applied and tweaked their chosen makeups alongside the
design team, resulting in the first fruits of a collaborative collection
that offers something for traditionalists, collectors and fashionistas
alike.
With the cream of the industry working, eating and socializing
side-by-side, this was a unique event that yielded unique results.

Category:

Film & Animation

Tags:

• adidas
• zx
• azx
• project
• Colette
• HUF
• Livestock
• Neighborhood
• Originals
• Patta
• dqm
• Alife
• Crooked
• Tongues
• Undefeated
• WoodWood

[pistache323]

great work... love this vid....

peace,

pistache

[jehodapp]

WHy wasnt harputs involved?

[awherron]

What's the name of this song playing?

[calvin1392]

livestock? zzzz when are the gonna be comin out?

[greedygenius15]

can't wait!!!

[shunzi]

so exciting so see the big retailers came together