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Books and Beer: How to Publish a Cookbook

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Published on Jul 20, 2012

On this episode of The Books & Beer Hangout, we dug into the realities of making a cookbook in a digital age. Our subject matter expert was Mario J. Porreca, award-winning chef, author, and food personality. Here's what we covered:

* How to leverage your cooking experience to write a book
* The Good, The Bad, The Cookbook
* How to construct a great cookbook
* The role pictures play in cookbooks
* How to keep your recipes easy in your cookbook
* How to make a cookbook that people use, not just own
* Why you need Escoffier: The Complete Guide to the Art of Modern Cookery
* How digital publishing allows would-be cookbook authors to reach their audience
* How digital books appeal to the impulse cooker -- a built in audience!
* The changing definition of "book" when cookbooks are concerned
* What changes in digital publishing are of interest the modern cookbook author
* How the digital format will change food-based book publishing
* What cookbooks will look like, act, and feel in the future
* The ultimate tip for the chef or foodie wanting to write a book

And there was the obligatory drinking of beers. Tonight's choices were a Beer Hop Breakfast, 18th Anniversary Wood Aged Double IPA, and a Yuengling, which is really hard to spell.

The Books & Beer Hangout is broadcast live every Thursday night at 6P/9E as a Google+ Hangout on Air and on YouTube Live! Circle ePublish Unum on Google+ to watch live, and to join The Books & Beer Hangover right after the show to chat with hosts and participants live!

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