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Alex Torres, Google, on Google tools that help to maximize your website's ROI

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Uploaded by on Apr 2, 2009

Byron Gordon, SEO-PR, interviews Google Enterprise Product Marketing Manager, Alex Torres, about using Google's many tools, including website optimizer, Adwords analytics and Site Search to help website owners maximize their ROI. Alex discusses the reasons why Google expanded its offerings and recommends website owners to use a holistic approach when incorporating Google's website tools.

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