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Google Tech Talk
April 23, 2010

ABSTRACT

Presented by Daniel A. Nagy.

Since the early days of the Web, the holy grail of charging viewers for content has eluded developers and publishers alike. All of the implemented solutions have very serious shortcomings, of which users hating them is one of the most pervasive. In the presentation, the reasons of this failure are explored and a somewhat novel approach is demonstrated where economics sets the goals for engineering. The talk focuses on issues such as
- Micropayment
- Mental accounting and associated costs
- User experience and interface design

Daniel A. Nagy is an information security researcher interested in the application of economics-based designs to real-life problems of telecommunication security. His background is Telecommunications Engineering (MS) and Applied Mathematics (PhD). His home page is: https://www.epointsystem.org/~nagydani/homepage

Category:

Science & Technology

Tags:

• google
• tech
• talk
• micropayments
• epayments

[otur1]

Dont you have one decent mic @ Google?

[dinasepulueda]

Valuable information and excellent you got here!

[iuo4z5b734h8579]

@Theawsomepwner becuz i was bored

[Theawsomepwner]

@iuo4z5b734h8579 Why were you typing in "ultimate boner attack"?

[iuo4z5b734h8579]

i typed in ultimate boner attack.... THIS WAS THE FIRST RESULT!!!

[strcmt]

we need not concider oppotunity cost detamaindly

[bmecher]

Yawn

[anotherelvis]

Daniel A. Nagy examines why users do not like paying for web content, and how this can be changed. At 22:20 he introduces a payment system that may solve the problem. Part of his plan is that if you buy enough micropayments then you automatically get a subscription. He also created a browser extension that makes it easy to handle micropayments. It's a nice talk, but the introduction is a little long. It would have helped if the speaker had repeated questions from the audience before answering,

[k0zka]

the sound quality sucks :(

[trilegdog]

The visit by Conan was much more interesting.