The Citroën C4 Robot ice skating movie trailer and advertisement Staying alive with technology. Stuart Price (born Stuart David Price, 9 September 1977, Paris) is a British electronic musician, s...
The Citroën C4 Robot ice skating movie trailer and advertisement Staying alive with technology. Stuart Price (born Stuart David Price, 9 September 1977, Paris) is a British electronic musician, songwriter, and record producer whose remixing and production skills are coveted by artists including Madonna, Missy Elliott, The Killers, Gwen Stefani, Seal and most recently Keane. His acts include British electronic pop/rock band Zoot Woman (with Adam and Jonny Blake), Les Rythmes Digitales, Paper Faces, Man With Guitar, Thin White Duke, and the parodic French moniker Jacques Lu Cont, though he actually grew up in Reading, England The Citroën C4 is a small family car produced by French automaker Citroën since autumn 2004. The C4 was designed to be the successor to the Citroën Xsara. It is mechanically similar to the Peugeot 308, which was launched in 2007. A revised version with new front end and dashboard revisions was launched for the 2008/09 model year. The car's advanced technology was the focus of a well-known television advertising campaign showing the car transforming into a giant dancing robot, accompanied by the song "Jacques Your Body (Make Me Sweat)" by Les Rythmes Digitales. At the end of the sequence, the robot transforms back into a car, over the slogan "Alive With Technology." The dance moves were based on the concept of a Transformers break dance routine, developed from moves recorded by the agents from Justin Timberlake's choreographer Marty Kudelka. The advertisement was produced by a music group from Canada, and the scenery was in downtown Vancouver, yet the car is not available in North America. [1]. The entire sequence and scenery were digitally created; Apple's Shake program was used for the visual effects. The follow-up ad features a similar transformer robot ice-skating at high speed across a frozen lake, dodging around obstacles and executing a hockey stop in front of a group of engineers before transforming back into a car. It features the song "Walking Away (Tocadisco Remix)" by The Egg. These two TV ads are available for viewing or downloading from the UK Citroën C4 website. The ad currently broadcasting shows a third transformer robot sprinting along a road, changing to car form and back to robot form during the run. It is not on the Citroën C4 website yet. Another ad featuring yet another transforming robot is currently being aired in Europe, for the revamped C4. The robot struts through town showing off, accompanied by a modified version of the song Stayin' Alive by the Bee Gees. A parody of the advertisement features a Citroën 2CV attempting to transform in the same manner, and falling apart quite spectacularly in the process. The parody features the slogan "Zero Technology," a reference to the 2CV's infamously spartan design.
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