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The "Green" Word Consumers Flash On

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Uploaded by on Aug 7, 2008

NEW YORK (YouTube.com/AdAge) -- This week's Ad Age Green Conference was as much about wording nuance as it was about the actual green marketing techniques of big marketers and their agencies. Attendees were advised to keep their advertising messaging low key so as not to TURN OFF consumers. In other news, U.S. advertising spending remained soft during the first quarter. The worst performing medium was newspapers, where print advertising dropped another 6.2%.

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