1 Minute Video Tip # 15 How to Turn an Objection into a Reason to Buy

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Objections are the number one reason people don't buy. They have some objection to buying. So here's a novel approach. Why not start with their objection? It's what's in the forefront of their mind anyway, and they can't really listen to anything you're saying until you overcome that objection. Here's an example. Maybe your prospective client thinks your services take too long. You can turn this into a reason to buy by pointing out that quality takes time. Your services DO take longer, because you're committed to a quality product that will only happen if you take the time to make it just right. Think through the objections you've heard from your prospective clients, and then think about how you can make that objection a reason to buy. Then lead with that in your sales conversation. Stay tuned for next month's tip when we'll talk about The One Essential Question you should ask yourself before scripting your next marketing piece.

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