Speaker Andy Cohen teaches how to think differently by challenging assumptions at ABA conference

Beginning with magic as metaphor international keynote speaker Andy Cohen demonstrates how people people treat assumptions as truths, rather than a set a beliefs. This results in misdirecting your energies. By "Following the Other Hand" Andy Cohen teaches that assumptions can be used to generate new ideas and solutions that did not exist before. Case histories involving Coke, GM, OnStar, Starbucks, Apple are used to support the premise.

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